challenge

The Sacramento Kings’ 35th anniversary wasn’t just a milestone—it was an opportunity to celebrate the franchise’s rich history while bringing a modern edge to a beloved classic. The challenge was to create a campaign that would resonate with longtime fans nostalgic for the team’s early years and capture the excitement of a new generation. We had to honor the past while making the jersey feel fresh, relevant, and iconic, both on and off the court.

approach

As Designer and Photographer, I shaped a campaign that honored the Kings’ legacy with a bold, modern twist. By combining retro-inspired design with contemporary visuals, the imagery captured both the intricate jersey details and the passion of the Kings’ community. Each piece, from lifestyle shots to in-game visuals, told a story of heritage, pride, and progress—redefining tradition for a new generation.