challenge

Designing for a global icon like Post Malone required more than just creative vision—it demanded a deep understanding of his aesthetic, values, and the energy he brings to every performance. The challenge was to create visuals that would seamlessly accompany his Runaway Tour while making the Sacramento show at Golden 1 Center feel unique and unforgettable. The goal wasn’t just to market a concert—it was to craft a visual experience that matched the spirit of the artist and the excitement of a sold-out crowd.

approach

I led the creative direction for the tour artwork, crafting visuals for concert posters, billboards, and social media that captured Post Malone’s gritty energy. I also designed a custom jacket for Post Malone, blending Sacramento landmarks, his love for Bob Dylan, and Texas roots—hand-illustrated and encrusted with rhinestones in collaboration with Union Western. The jacket, presented to him just before the show, connected design with performance. I photographed the night capturing the shows atmosphere. The images were featured across Golden 1 Center’s marketing, media, and fan activations, creating a lasting narrative.