challenge

The Sacramento Republic FC’s 10th anniversary wasn’t just about marking a milestone—it was an opportunity to celebrate a decade of passion, perseverance, and community. The challenge was to balance nostalgia with forward momentum, creating a campaign that honored the club’s legacy while setting the tone for the next chapter. The goal was to ignite excitement among loyal fans, attract new ones, and visually capture the essence of the club’s indomitable spirit.

approach

I led the creative direction and strategy for Republic FC’s 10th anniversary, crafting visuals that celebrated the club’s history and symbolized its future. From commemorative logos to merchandise, each element embodied the spirit of the team. The design blended bold typography, heritage elements, and a fresh color palette, while photography captured defining moments on and off the pitch. Spanning stadium installations to social media, the campaign reconnected fans with the club’s legacy and energized the brand, reinforcing its place in Sacramento’s sports culture.